The application of the TOE framework to the adoption of CRM by SMEs in KwaZulu Natal
Purpose: Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth.The study unpacked the application of the Technological, Organisational, Environmental (TOE) framework as a guide for the adoption of CRM strategies.Design/methodology/approach: A quantitative r